Too many firms, especially in the business-to-business arena, short-change their website-development effort. Why do small- and medium-size enterprises spend thousands of dollars monthly in traditional overhead, but have trouble allocating a few hundred dollars monthly to sustain a vibrant internet presence?
At Cranganore, we encourage our colleagues operating in services industries to reach out to Florida-based Night Orca for their digital needs. This confederation of freelance specialists focuses on the services sector, resolving client requirements with advanced digital-marketing skills.
Four-Fold Focus
Night Orca traces its origin to work in corporate communications at a time when websites were a mere information utility. Their work now embraces comprehensive online positioning strategies for accounting, banking, and consulting firms, among other commercial entities.
A website without a blog is like a dinner party without guests. Writing recurring, effective content, whether short-form comments or evergreen articles, demands an ongoing commitment to ensure that your site is market responsive. The foundation for that effort is a publication plan the builds off your internal capacity.
Constructing a cutting-edge website is just part of commercial warfare. Ensuring that it is fine-tuned to suit the demands of the major search engines is an ongoing maintenance requirement. Mobile parity and page speed are two metrics, for instance, that influence your ranking. Passive compliance is an ineffective approach.
Your purchase of a .com domain starts digital journey that may require proactive domain purchases in countries or regions, at times confidentially in the case of a specific product launch. Looming concerns may include supervising hosting services and monitoring content delivery networks.
A website is no longer an elective component of marketing collateral. It defines the company and clarifies its products, while offering virtual proof of commercial competency. Does your website meet these standards?
Reach an expert at nightorca.com
Important Notice: Night Orca is a commercial affiliate of Cranganore Inc. The firm operates as an in-house digital marketing agency with certain capabilities available for open-market hire.
Banner: The Komodo Dragon is native to Indonesia’s Maluku Province. Credit: Gudkovandrey at Adobe Stock.
You could hire a writing coach, but buying this book is much cheaper. The Writer's Process builds a base for the entrepreneur who needs to persuade more effectively. The author is not an academic purist. Her engaging style makes the material a pleasant read for anyone whose business success requires elevated communication skills. A highlight is clarity in exploring how cognitive functions impact writing.
